Naimie's Beauty Center

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By: Kris Marvin Hughes

If you live in Los Angeles and have not yet been to Naimie’s you’re really missing out. This place is the Mecca for all things beauty and if you’re a member of SAG you get an additional 10% off of everything (score!). The first floor of the building is devoted entirely to wigs and accessories (hair dryers, curlers, etc) and the second floor is filled to the brim with heavy-hitters like M.A.C., Mario Badescu, Laura Mercier, Kiehls, L’Occitane, Stila just to name a few. They also stock many not-so-common brands like CoverFX which if you’ve never used them, they’re wonderful. I am always impressed by how clean and well-organized this store is and enjoy that they have testers for everything - you’re never left wondering if that cream shadow you bought is going to feel like glue on your eyelids when you get it home. Aside from the many make-up, nail and hair products, they cater to professional make-up artists and stylists with rows of specialized products (but us non-professionals and buy the stuff too, of course). The staff is incredibly nice and extremely helpful - they have directed me towards products that I have since fallen in love with. They will also happily order anything you want that isn’t currently in stock and will call you when it comes in. And it’s not the “oh, yeah, we’ll call you” (wink, wink), it’s an actual call (who knew people actually call when they say they will). Naimie’s also has a full-service hair salon and day spa upstairs. Both spaces are incredibly inviting, reasonably priced and are staffed with wonderful artists. If you’re looking to shop in a relaxed environment (no creepy salespeople following you around) for a wide selection of products, than you best drive over to Riverside and Coldwater. You could even go to Hugo’s afterwards to refuel with some pumpkin pancakes.

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