Finding the store is easy. It's leaving you'll have trouble doing.

By Maria Nguyen

To say that Hennes & Mauritz, better known as H&M, are planning to take over the world is not an exaggeration.

This Swedish chain has quickly become the staple wardrobe of urban trendsters all over the world in recent years who seek that off-the-runway look at bargain prices. In three years, 29 stores mushroomed

This August its latest boutique joined Toronto’s trendiest shopping district on Queen St. W.

Shoppers are drawn to this unique brand because of its diversity, quirkiness and panache. It’s truly the first brand to successfully appeal to a wide range of styles, body shapes and ages. From snazzy tees to silhouette-perfect skinny jeans to elegant blazers, H&M offers the most comprehensive array of clothes to not only women but also men and children.

If you’re in the neighbourhood, don’t miss out. Visit 427-429 Queen Street West. There’s something in there for everybody. Guaranteed.


Address:
427-429 Queen Street West Toronto M5V 2A5
Telephone:
+1-416 5930167
Main Image:
H&M.jpg
City:
Toronto
Optional Image:
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Optional Image:
barn07_7_normal.jpg
Country:
Canada
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total votes: 10

First Date

Stockings flying, lipsticks smearing, jewelry jangling. The life of a serial dater. Maybe this time he’ll be cute, you think. Or at least employed. Not one to give up easily, you choose your clothing as carefully as if you were meeting the queen, creating a look that he can’t refuse (just in case he’s a keeper).

The girls at First Date just made your job a little bit easier. Keri and Brianne Barrett, two sisters on the early side of twenty-something, have taken the stress out of designing to-die-for date outfits. Their brand new Andover boutique, First Date, is organized into quadrants based on typical dating themes: Sunday Stroll, Just Cocktails, Soirée and Rent-a-Movie.

Sunday Stroll encompasses casual wear, from denim to hoodies to tees; Just Cocktails is comprised of sexy ensembles that will empower you; Soirée will dress you up like a lady; and Rent-a-Movie provides comfort in the form of loungewear. Labels include Shoshanna, Helen Wang, Sweetees, Corey Lynn Calter, Voom and Dakota Martin, with prices ranging from $60 for a top to $300 for a dress. They also sell small clutches from Arza Designs and Preppy Potato, totes from Ame & Lulu and Bunny and Chad, belts and headbands from Molly B, and thong underwear (embroidered with your boyfriend’s name) from Blume. Handbags and shoes will come soon.

The atmosphere is so very “girls just want to have fun” with a leaning towards preppy chic. The walls are azure, the sofa a graphic black and white trellis print, and the accents bright pink. Behind the counter hangs a flat-screen TV that plays “first date” movies like “Dirty Dancing” and “Titanic.”

So, like the Barrett sisters like to say, while your date may not be love at first sight, they'll make sure the outfit (and your shopping experience) is.


Address:
28 Chestnut Street
Telephone:
978-247-8999
Main Image:
firstdate.jpg
City:
Andover
Zip Code / Postal Code:
01810
Country:
United States
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total votes: 45

Old Navy Denim will change your life. No, really.

Old Navy will change ur life,” was the text message I sent to a friend after a mini shopping spree at the newfound jean dream store. I saw the commercials and kept hearing shocked and excited whispers everywhere from the street to the blogs - but had to see for myself.

The rumors were true! If you’ve given up on Old Navy’s American flag tees and $5 flip flops, return to try on some of the most flattering and stylish jeans your buns have seen in a while. At $25 a pair, your wallet will appreciate it too.

There are four different lines throughout nationwide stores and online that come in boot-cut, skinny and flare and in different washes and colors. The Diva is the lowest rise fitting slim through the hip and thigh, The Flirt is mid-rise and straight through the hip and thigh, The Sweetheart is a classic rise relaxed through the hip and thigh, and The Goddess is a natural rise that’s easy through the hip and thigh. Take a few sizes, styles and colors in the dressing room and be dazzled by the deceptively designer look. The range of styles makes it easier to find a flattering style for any body type! The jeans, usually $29.50-34.50, are currently on sale for $25 and come with a free tank.


United States
Old Navy Denim will change your life.  No, really.
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total votes: 3

Comfort vs. Beauty

Ladies, let me preface this by saying: even though he says you look beautiful in your PJ’s (and you do), it doesn’t mean you should wear them out of the house. Ever. But is your bed, in the presence of your lover, the last sanctuary for beauty and comfort to harmonize?

I mention this because, in the summer heat especially, the main rationale behind leaving your house in little more than your bedclothes is comfort. When you delicately call your friend on her lack of aesthetic cohesiveness, does she ever say, “But this is what makes me feel beautiful”? No. She says, “Well. I’m comfortable.” Whether the offender is velour sweatpants or a tube top, with today’s options, comfort is simply no longer an excuse for frumpiness.

I humbly wish to declare a détente on the war of fashion vs. comfort. I will officially attest that I own 3” heels and suits that are inarguably comfortable. There needn’t be an epic Sophie’s Choice between the two involved. It just takes a tad more effort and yes, cost. But the payoff is worth it, both in your feeling of self-worth and the positive attention you will receive.

Two quick solutions to this conflict are dresses – onesie! brainless! – and denim. Never since chocolate has a discovery more affected women than this tidbit: you can look beautiful in an exceptional pair of jeans and even the laziest of tops. (Lip gloss helps.)

From personal experience, I suggest Citizens of Humanity as just – by a single blue thread – beating out Seven for Mankind in terms of jean comfort. For dresses, simple: cotton; preferably an A-line.

Let us unite and declare peace for the greater good of appearance. Comfort vs. Beauty is a myth. When in doubt, bypass the flip-flops.

For fashionable and comfortable pieces, try www.Nordstrom.com.


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Comfort vs. Beauty
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total votes: 20

PURRfect Summer Outfit

Lauren Conrad attended the "Welcome Back Submarine" event at Disneyland, Anaheim, CA. Lauren looks almost innocent in this super suspender short denim outfit. She paired the shorts with a gray, sleeveless tank and some Tory Burch funky flats, don’t forget to add a great headband and a side, loose ponytail. The trick is to make it look unplanned. This outfit is perfect for a sunny day and flea market shopping with a BFF, or an early lunch date with a BF or a blind date with that guy on Myspace. Whatever you do this summer, this outfit must be “shown”. So grab your shades and your suspenders and have some FUN! If your looking for a great set of suspender shorts, try PinkMascara.com, Anthropology, Delia’s or Forever 21. No matter the size of your pocketbook you too can afford to look cute this summer and show off some sexy bronzed legs and arms. If you need the 411 on some great self tanners, my personal favorites include Neutrogena Instant Bronze, Clinique Self Tanning Body Mist, Clarins Instant Self Tanning Gel or your local Target store. Let me know if your self tanner is the best on the market or if your suspender shorts are vintage 70’s.


United States
PURRfect Summer Outfit
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total votes: 25
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